Who we are
BUX is Europe’s fastest growing neobroker with an ambition to become the number one destination for everyone who wants to do more with their money. Our mission is to build groundbreaking products that shape the future of how we invest. Our three platforms, BUX Zero, BUX X and BUX Crypto, are built for long-term investing, short-term trading and for buying and selling crypto. We are growing at a rapid pace and expanding our global team (38 nationalities and counting) with offices in Amsterdam, London and Cyprus.
We're looking for a (Lead) English Copywriter to join our Brand and Communications team in Amsterdam. You will be reporting to the Head of Brand & Communications and working alongside a team of in-house content creators, as well supporting teams within the Growth domain (Performance marketing and CRM). We’re proud to have an in-house creative agency set-up and you have a chance to become a very important part of it.
In this role, you will be leading all our copywriting efforts in English and creating copy that excites, builds trust and gives that “extra push” to start building up wealth. You have a creative flair but you are also able to think strategically and prioritize messaging in line with our goals. Your portfolio showcases work across multiple channels (ad, email, in-app, website) and the ability to write within TOV guidelines.
You know what engaging digital copy stands for and can empower your teammates to become better at crafting short copy in their languages (NL, DE, FR). You are versatile and flexible – you are happy to craft commercial call-to-actions within push messages, as well as generate ideas for an email journey for the first-time investors. Most importantly, you never settle for less – you are passionate about creative experimentation, A/B testing and continuous optimization based on data.
Your responsibilities include:
- Create and iterate on English copy with a strong commercial focus across a number of channels and formats such as website, email, video, in-app communications and social media;
- Be the guardian of our tone of voice and further develop our style guide for copy and content. Create specific guidelines for various marketing channels;
- Proofread all existing marketing copy and ensure that this copy is compelling, informative and positioning BUX as a brand empowering people to grow their investing knowledge;
- Inspire your teammates to create better copy in their languages through educating them about best practices in copywriting;
- Work closely with peers from performance marketing and CRM and support them with creation of outstanding ad copy, as well as lifecycle journeys;
- Set clear goals for copy and continuously optimize it across various channels based on performance;
- Work closely with and challenge our UX copywriters to find opportunities of showcasing the BUX brand and content in our product copy.
What you bring to the table:
- You are a native English speaker, preferably from the UK or Ireland;
- Excellent writing skills with a strong portfolio of copy;
- A minimum of 2-3 years’ experience in creative copywriting within an agency environment or a tech company;
- Experience writing for various channels and formats including digital ads, email and web;
- You are passionate about financial markets and have the ability to turn complex concepts into simple and compelling messages;
- Experience developing brand tone of voice and copy style guides;
- Ability to self-start, stick to deadlines, and drive projects forward while being open and comfortable with iteration and feedback;
- You are comfortable with working in a fast-paced environment of a scale-up and juggling multiple priorities at the same time;
- You are a team player.
- Conference & training budget to boost your professional development
- The possibility to work from abroad for 1 month every 12 months
- A cool new office in Amsterdam's lush cultural garden, De Platange.
- Weekly drinks, fun company events
- Flo’s famous lunches (once we are back in the office)
- Competitive salary
- Employee option plan
- Company pension plan
- Company laptop
- Travel allowance
- A1 dutch language course for you and your partner
- Working from home allowance
- Ownership and responsibility: you will be empowered to make a difference and introduce your own ideas