CRM Marketing Manager

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Who we are

BUX is Europe’s fastest growing neobroker with an ambition to become the number one destination for everyone who wants to do more with their money. Our mission is to build groundbreaking products that shape the future of how we invest. Our three platforms, BUX Zero, BUX X and BUX Crypto, are built for long-term investing, short-term trading and for buying and selling crypto. We are growing at a rapid pace and expanding our global team (38 nationalities and counting) with offices in Amsterdam, London and Cyprus.

What you'll do

In order to further accelerate our growth, we’re looking for a versatile and ambitious CRM Manager who will be responsible for developing and executing end-to-end CRM and CRO strategies of BUX's multi-channel communications landscape to strengthen brand loyalty, increase customer engagement, retention, revenue, and LTV.

You will be part of the setting up vision, strategy, and roadmap for the platform-driven CRO function leveraging tools to improve conversion rate. You will own the process for testing website/app design and messaging, maintain a full testing pipeline, prioritize tests, and balance test risk with potential impact. 

Responsibilities 

  • Develop and optimize campaigns and content triggered on user behavior to increase user lifetime value
  • Author creative briefs that lay out direction regarding key campaign objectives, strategy and content requirements for campaigns
  • Analyze data to enhance your understanding of our users and deliver insights that drive personalized experiences 
  • Design, execute, and evaluate existing and new campaigns, constantly measure campaign performance, rigorously A/B test, and optimize our communications across channels
  • Manage stakeholders across various teams to ensure timely delivery and end to end ownership of your campaigns
  • Set strategy for website/app conversion rates together with the growth marketing team 
  • Partner with data teams and product owners to identify friction points in the conversion funnels and ensure the funnels are continually optimized
  • Use data, experimentation, and creativity to improve campaign performance on our website and app 
  • Own the reporting of the results of your campaigns, as well as updating on new campaign initiatives to relevant stakeholders and leadership

Requirements

  • 5 years of (B2C) experience in CRM and conversion optimization
  • Exceptional project management and organizational skills, with the ability to balance meticulous attention to details with swift execution
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
  • Demonstrated ability to ideate and execute complex A/B and multivariate tests for growth marketing
  • Self-motivated individual with a positive attitude
  • Excellent interpersonal skills, able to effectively work cross-functionally with strong verbal and written communication skills; results-driven and fact-based communication style
  • Some non-specialist knowledge of HTML preferred
  • Deep experience with A/B testing, campaign messaging, and post-campaign analysis
  • Deep expertise in email, push, and in-app marketing concepts and best practices and metrics
  • Fluent in English

Benefits

  • Conference & training budget to boost your professional development
  • The possibility to work from abroad for 1 month every 12 months
  • A cool new office in Amsterdam's lush cultural garden, De Platange. 
  • Flo’s famous lunches (once we are back in the office)
  • Competitive salary
  • Employee option plan
  • Company pension plan
  • Company laptop
  • Travel allowance 
  • A1 dutch language course for you and your partner
  • Working from home allowance
  • Ownership and responsibility: you will be empowered to make a difference and introduce your own ideas
Usually responds within a week

Or, know someone who would be a perfect fit? Let them know!

Amsterdam

Spuistraat 112
1012 VA Amsterdam Directions careers@getbux.com View page

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